Skip to content
Contact
Online stores

Shopify vs. WooCommerce for a small business store: which to hire for

Picking a platform isn't only picking software. It decides who handles what after launch (hosting, updates, payments) and what you pay for separately. This guide compares the two using each platform's own official pages (with the dates we checked them) and ends with questions to ask whoever you hire.

Share
Article cover: Shopify vs. WooCommerce: Which to Hire a Builder For
In this article
  1. What each one is, per its own pages
  2. What changes for you as the owner
  3. How to decide (editorial opinion, not data)
  4. Questions to ask whoever you hire (either platform)
  5. Next step
  6. FAQ
  7. Sources

Key takeaways

  • Picking a platform isn't only picking software.
  • What decides badly: choosing on the monthly platform fee alone without adding hosting, extensions, payment fees and maintenance time.
  • You can migrate, but it is a project with cost and risk (products, customers, page addresses).

What each one is, per its own pages

Shopify. Its help center describes a platform with free and paid themes (Theme Store), free and paid apps (App Store) to add features, and its own payment provider (Shopify Payments). Billing and plan settings live inside the account. On the same page Shopify claims 99.9% uptime across major services over the past 90 days (the company's own claim; we did not verify it). Sources: Shopify Help Center, "Overview" and "Your account," no visible date, checked Oct 9, 2026.

WooCommerce. It presents itself as an open-source platform built on WordPress, with no monthly platform fee and with extensions and themes sold separately. It also says you own your site, code and data, and that arranging hosting is your responsibility. Source: "What is WooCommerce?", woocommerce.com, checked Oct 9, 2026.

WooCommerce publishes these requirements for your host (last modified May 25, 2026): WordPress 6.9 or newer, PHP 8.3 or newer, MySQL 8.0 or newer (or MariaDB 10.6 or newer) and HTTPS support. Older versions still run but are end-of-life and can carry security risks. Source: "WooCommerce Server Recommendations," woocommerce.com.

It also says you own your site, code and data, and that arranging hosting is your responsibility.
WooCommerce, "What is WooCommerce?", checked Oct 9, 2026

What changes for you as the owner

TopicShopifyWooCommerce
Platform feePlans and billing live in the accountNo monthly platform fee (per WooCommerce); you pay for hosting, domain and extensions
Where it's managedIn a Shopify accountOn a WordPress site with hosting that you or your provider arrange
Technical upkeepWhat depends on the platform is run by Shopify (our inference, not verified in its help center); you or your provider manage themes and appsYou or your provider manage WordPress, PHP, database, HTTPS and updates
PaymentsShopify Payments is listed for the United States and 39 other countries (including Mexico)Connected through extensions or gateways. WooPayments availability by country: FALTA DATO (its documentation page doesn't list countries)
Ownership and accessOwnership can be transferred from Settings › General; you can give collaborators limited permissionsPer WooCommerce, you own your site, code and data; access depends on your host and WordPress

Sources: Shopify Help Center, "Supported countries for Shopify Payments," "Managing users," "Your account"; woocommerce.com; checked Oct 9, 2026.

How to decide (editorial opinion, not data)

  • Shopify tends to fit if you want one account to run the store, built-in payments where they're available, and no responsibility for hosting or technical updates.
  • WooCommerce tends to fit if you already have (or want) a WordPress site, need control over code and hosting, and you or your provider can maintain the technical side.
  • What decides badly: choosing on the monthly platform fee alone without adding hosting, extensions, payment fees and maintenance time. Compare total cost using written quotes.

Questions to ask whoever you hire (either platform)

Checklist to copy
  1. Why this platform for my business, and what would I be unable to do?
  2. What recurring costs will I have besides the build? (plan or hosting, domain, extensions or apps, payment fees)
  3. Whose name will the store account, domain and hosting be under?
  4. How will payments, shipping and taxes work in my case?
  5. Which apps or extensions are required and which are optional? Each can add a cost and a dependency.
  6. Who updates the store and fixes problems after launch, and on what terms?
  7. What logins will I receive at the end, and what permissions does the provider work with?
  8. Can I move to another provider without losing my store?

Next step

Use this list to compare proposals. You can see how online stores for small businesses at Markelop work, try the Choose your service assistant or contact us. You may also want what a Shopify agency should include in a store build.

Frequently asked questions

Which one is cheaper?
There is no general winner: it depends on plan or hosting, extensions, fees and maintenance. Ask for comparable written quotes.
Can I switch platforms later?
You can migrate, but it is a project with cost and risk (products, customers, page addresses). It's better to decide well up front.
Do I need WordPress to use WooCommerce?
Yes: per its own page, WooCommerce is built on WordPress.

Sources (checked Oct 9, 2026)

The Markelop team

We write guides for business owners with the criteria we use to quote and build websites, stores and social media. Not legal advice, and no promised results.

Share

Get practical guides for your online store

Seasonal content ideas, calendar templates and new free tools. Written for busy business owners. You’ll confirm your subscription by email.

  • Practical, no fluff
  • Unsubscribe anytime
  • We never ask for passwords

See our privacy notice.

Form not loading? Email hola@markelop.com.

Build your online store plan

Answer a few questions about what you sell, build your service and see the total before you pay.

Ready for a quote?Build your online store plan
Build your service