Social media management for salons and spas
We turn your best work, services and offers into a planned month of Facebook and Instagram posts. You stay behind the chair; we write, design and schedule.
Suggested plan: Consistency · USD 497 per month
Illustrative examples with fictional brands. Your content is designed with your brand and materials.
Why salons need a steady social presence
Beauty is visual, and clients want to see your work before they book. They scroll your profile to get a feel for your style, your services and your space. If the latest photos are from last season, it is hard to tell whether that work still reflects your salon today.
Posting on a regular schedule lets you show the full range of what you do, from cuts and color to nails, facials and spa services. It is also where you introduce your team, explain what a service involves and remind people about seasonal offers without scrambling for an idea between appointments.
The hard part is finding the time. A planned, scheduled month keeps your feed active even when your book is full.
Content pillars for your business.
Illustrative examples with fictional brands. Your content is designed with your brand and materials.
What a month could look like.
A sample month for a fictional business. Your calendar is built from your information and materials.
Week 1
- Carousel · Fresh workColor refresh shared with the client's permission
- Post · Meet the teamA tour of the salon: front desk, stations and shampoo area
- Story · Fresh workClose-up of the color work in vertical format
- Post · Nails and detailsThis season's favorite nail shades
Week 2
- Carousel · Service spotlightsWhat happens during a signature facial
- Post · At-home careHabits that help color last between visits
- Story · Booking and offersReminder to book ahead for busy weekends
- Story · At-home careOne quick hair care tip
Week 3
- Post · Fresh workRecent cut and style shared with the client's permission
- Carousel · Nails and detailsNail ideas for a special event
- Post · Booking and offersSeasonal offer confirmed by the salon
- Story · Nails and detailsVertical version of the nail carousel
Week 4
- Post · Meet the teamGet to know the lead colorist
- Carousel · Service spotlightsFull color versus a root touch-up: what is the difference
- Post · At-home careHow to protect hair from heat styling
- Story · Booking and offersReminder of the seasonal offer
Materials for each month.
- Photos of recent work, with each client's permission to post
- Photos of your space and of team members who are comfortable appearing online
- Your service menu with descriptions and, if you want them shown, confirmed prices
- This month's promotions with dates and terms confirmed
- Logo, brand colors and visual style
- Hours, location and how clients book
- Product lines you carry and are comfortable mentioning
- Seasonal moments or local events you want to tie into
Consistency · USD 497 per month
Salons tend to have plenty of visual work to share, and Consistency gives you room for it with sixteen original pieces, four carousels and eight derived stories across Facebook and Instagram. If you run a small studio or are just getting started, Presence can be a good first step, so compare both on the pricing page.
Client photos and med-spa services
Before you start.
Can you post photos of my clients?
Do you do photo shoots or video in the salon?
Will you answer booking requests in my DMs?
Can you post about med-spa treatments?
Make next month
already scheduled.
Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.
From USD 349 per month