In this article
What each one is
Landing page: a page with a single goal, which people reach from a specific campaign or link. It has no menu with many sections: the whole page leads to one action. Shopify's guide (published Aug 25, 2025, Spanish edition) describes it as a standalone page that prospects reach from campaigns, built to get them to take one specific action.
Website: the place where you present your whole business. It has several sections, navigation to other pages and can hold several actions. It is for exploring, not for one decision.
How to decide: four questions
| Question | If your answer is… | Usually fits |
|---|---|---|
| What should the visitor do on arrival? | One thing: request a quote, book, buy a promotion | Landing page |
| Get to know you, see your services, compare and come back | Website | |
| Where does your traffic come from? | Ads or a message you send, to one specific offer | Landing page |
| Google, referrals or several sources | Website | |
| How many offers do you have? | One offer or one campaign at a time | Landing page (one per campaign) |
| Several services or products to explain | Website | |
| Do you want to show up on Google for your business name and services? | Yes | Website (a landing page is not built for that) |
Abmatic (last updated May 15, 2026) draws the same line: a website aims to build credibility and let visitors explore; a landing page aims at a single conversion with few distractions, and its traffic is usually paid or from email. It is a software company's blog; use it as a contrast.
What each includes at Markelop (as published on the site)
There are no promises of results or quote here; plans and prices are on Pricing.
- Landing pages (three plans: Essential, Growth and Pro): a page that carries the same message as your ad, fast and mobile-friendly design, sales copy, a contact button and form, and a thank-you page. Larger plans add reviews and logos, measurement with Google Analytics 4 and the Meta pixel, the source campaign of each lead, an instant automatic reply, a two-version test and message follow-up.
- Websites (three plans: Essential, Professional and Advanced): several pages with design that carries your brand, mobile-friendly, business copy, basic SEO, a contact button and form. Larger plans add Google reviews, local SEO, a blog, visit and lead measurement, a Spanish version and online booking.
The practical difference: a landing page is built to convert a campaign's traffic; a website is built to present the whole business and show up on Google.
Common mistakes when choosing
- Sending ad traffic to the homepage. The homepage has many paths; a landing page with the ad's message keeps people on one.
- Trying to rank on Google with a landing page alone. A landing page does not explain your whole business. To be found for your services you need pages that describe them.
- Paying for a landing page before your offer is clear. Before hiring, define what you offer, to whom and what action you want.
Neither one guarantees sales or Google positions: they also depend on your offer, your traffic and your competition.
Next step
If you know your goal, go to landing pages for your campaigns or web design for small businesses. If you are unsure, choose your service or compare hiring options in web design agency vs. freelancer.
Frequently asked questions
Can I start with a landing page and add a website later?
Do I need a landing page for every campaign?
Which one costs less?
Sources (read Oct 14, 2026)
- Shopify, "Landing page y su importancia en un ecommerce" (published Aug 25, 2025; Spanish)
- Abmatic, "Landing Page vs. Website: Which Do You Need and Why?" (last updated May 15, 2026)
- Markelop Master Catalog v2.4 (Oct 14, 2026) and the pages /en/landing-pages and /en/websites, for what each plan includes.
