Websites for dental practices.
We build your practice website around the questions new patients ask before they book: what you do, which insurance you take, who the dentists are and how to request a visit without a phone call.
Clínica Alba
Why new patients pick another office
Most people looking for a dentist in the US start with one question: do you take my insurance? If your website does not list the PPO networks you are in, whether you accept Medicaid or a discount plan, and what self-pay patients can expect, the visitor calls the front desk or simply moves on to the next office in the map results that answers it on the page.
The second gap is trust in a small, specific sense. Patients want to see the actual dentists and hygienists, read where they trained and know whether the office handles kids, emergencies or sedation. Stock photos of perfect smiles do not answer that. Real photos of your operatories, your front desk and your team do more work than any slogan.
Third, dental websites carry rules that a generic template ignores. Your HIPAA notice of privacy practices should be on the site, uninsured and self-pay patients have a right to a good faith estimate that you are expected to publicize, and how you use the word “specialist” is regulated by your state dental board. Getting these right is part of building the site, not a footnote added later.
Finally, your front desk is already busy checking eligibility, confirming tomorrow's schedule and chasing unpaid balances. Every appointment request that arrives as an incomplete voicemail, or a web form asking for a medical history nobody should be emailing, adds work and risk. A good site collects just enough to call the patient back and nothing more.
What your dental website needs
Insurance and payment page
The networks you are in, financing options you offer and what self-pay patients should know, including the good faith estimate notice. The copy is written by us in every package and checked by your office manager before launch.
One page per service
Cleanings, fillings, crowns, implants, clear aligners or whatever you actually provide, explained in plain English with what to expect at the visit. The Professional package fits up to 10 pages, enough for your main services.
Dentist and team bios
Photo, degree, school and any board certification you can document, phrased in a way that matches your state board rules on specialty announcements.
Short appointment request
A form that asks only for name, phone, email, preferred time and a general reason. From the Professional package, each request lands in your CRM with tags so nobody falls through the cracks.
Local search structure
Pages and location details organized so the site can support searches like “dentist near me” in your area. Included in the Professional and Advanced packages; no ranking is promised.
Online scheduling, if you want it
The Advanced package adds an appointment calendar with a follow-up sequence. On other packages, paid bookings or appointments are available as an extra.
A sample site map
We adapt it to your services and how your office books; this layout suits a general or family practice with one location.
Home
Who you treat, where you are, office hours, insurance highlights and a button to request an appointment.
Services
One page per main service, from preventive care to restorative and cosmetic work you actually perform.
New patients
What happens at the first visit, what to bring, how long it takes and links to your intake forms if your practice software provides them.
Insurance and financing
Networks, payment options, financing partners you use and the good faith estimate notice for self-pay patients.
Meet the team
Dentists, hygienists and front desk, with photos they approved and credentials stated accurately.
Contact and location
Map, parking, accessibility of the building, hours, phone and the short request form.
Patient privacy
Your HIPAA notice of privacy practices and your website privacy policy, linked from every page footer.
The package we recommend.
Recommended package: Website Professional
Up to 10 pages covers home, a page per core service, insurance, new patients and team. It adds local search structure, the CRM with tags for appointment requests and recorded training so your staff can update hours or insurance networks. If you want patients to pick a time slot online, the Advanced package adds the appointment calendar.
- Build with Essential
Essential
Everything you need to look professional: who you are, what you offer and how to reach you.
- Build with Professional
Professional
Built to grow on Google: a blog, local search structure and leads straight to your CRM.
- Build with Advanced
Advanced
A complete site that also follows up and books appointments for you.
What each package includes and the total are shown in the assistant before you pay. One-time payment: 50% to start and 50% on approval.
Rules and limits we work within
- We set up the web forms so they never ask for protected health information. Medical history, insurance member IDs and X-rays belong in your practice management software or patient portal, with a vendor that signs a business associate agreement (BAA) with you. Our job is to link to it, not replace it.
- We do not write “specialist” or “specializing in” unless you confirm your state dental board allows it for that dentist. The American Dental Association's Code of Ethics and each state's rules limit how specialty is announced, and the final call is yours.
- Ad and analytics tools on healthcare websites, like the Meta pixel included from the Professional package, have drawn HHS guidance and court cases. We agree with you which pages carry them and keep them off appointment forms; your compliance advisor should confirm the setup.
- We follow common accessibility practices, such as alt text, color contrast and labeled form fields, because the Department of Justice says the ADA applies to the websites of businesses open to the public. We do not certify legal compliance; an accessibility audit is a separate service from a specialist.
- Before and after photos and patient reviews are published only with written authorization, and we never write replies to online reviews that confirm someone is your patient. HHS has settled cases with dental practices over exactly that.
Clear answers, from the start.
Is my website HIPAA compliant?
Can you list every insurance plan we accept?
Can our associate be called an orthodontist or a specialist?
Can patients fill out intake forms on the site?
Do you handle our social media too?
Keep exploring.
Landing pages for dentists
One page per campaign, from clear aligners to implant consults, with one clear way to book.
Social media for dental practices
Friendly, consistent posts for dental offices, approved by your team first.
Other industries and platforms
Websites for medical practices
Providers, insurance accepted, telehealth details and required patient notices.
Websites for restaurants
A menu people can read on a phone, hours, directions and direct ordering links.
WordPress websites
A site your team can edit, with few plugins and upkeep spelled out up front.