Restaurants

Social media management for restaurants

Your menu, specials, hours and holiday plans, posted to Facebook and Instagram every month. You run the kitchen; we keep your feed from going quiet.

See plans See a sample month

Suggested plan: Consistency · USD 497 per month

9:41

fogon.cocina

214posts5,820followers190following

FogónRestaurantWood-fired Mexican kitchenTue–Sun · 1–11 pmBook a table ↓

FollowMessageContact

MMenuBBookEEventsKKitchen

From the grillto your table

Bookfor the weekend

Cookedover wood fire

How we makeour salsa

Seasonalmenu

Tastes like home,tastes like fire.

Example: Fogón

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Why it matters

Why your restaurant needs a steady social presence

Plenty of diners check a restaurant's Instagram or Facebook page before they head out. They want to see the food, skim the menu and make sure you're open. When the last post is months old, people start wondering whether you've closed or changed the menu.

Posting on a steady schedule keeps that information current and gives regulars a reason to come back: a new seasonal dish, patio hours, a weekend brunch or your Thanksgiving catering menu. The goal isn't posting for the sake of it. It's a calendar that reflects what's actually happening in your kitchen.

Markelop hands you that calendar every month: copy, design and scheduling on Facebook and Instagram, one consolidated round of edits and a monthly report. You focus on your food and your guests.

What to post

Content pillars for your business.

From the grillto your table

Menu & signature dishesShow what you serve with real photos and descriptions that make people hungry.a carousel from “Maple Street Diner” walking through its breakfast plates, one dish per slide.

Hours & locationPractical details so nobody has to guess whether you're open or where to park.a post from “Bluebird Coffee” with its weekend hours and a quick note on the closest parking.

Reservations & orderingClear reminders of how to book a table or order through the channels you already use.a story from “Rosie's Taqueria” reminding followers they can order pickup online for game night.

Bookfor the weekend

Holidays & seasonal specialsDishes and offers tied to the calendar: Valentine's Day, Mother's Day, patio season, Thanksgiving, the holidays.a post from “Maple Street Diner” announcing that pumpkin pancakes are back for fall.

Cookedover wood fire

Behind the kitchenThe people and process behind your food: the cooks, local suppliers and the house recipes.a carousel introducing the pitmaster at “Smoke & Oak BBQ” and how the brisket gets prepped.

How we makeour salsa

Atmosphere & communityYour space, events, live music and guest moments shared with permission.a post from “Bluebird Coffee” resharing a regular's latte photo, with their OK.

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Illustrative example

What a month could look like.

A sample month for a fictional business. Your calendar is built from your information and materials.

Week 1

Carousel · Menu & signature dishesOur most-ordered plates, one per slide.
Post · Hours & locationThis month's hours and where to find us.
Story · Reservations & orderingQuick reminder: here's how to order takeout.
Post · Behind the kitchenMeet the cook behind your weekend brunch.

Week 2

Post · Holidays & seasonal specialsThe seasonal special is here, and how long it's sticking around.
Post · Atmosphere & communityAn evening on our patio.
Story · Menu & signature dishesPoll: fries or onion rings?
Post · Reservations & orderingBook your table for Friday night.

Week 3

Carousel · Behind the kitchenWhere our ingredients come from.
Post · Menu & signature dishesOur house drink and what to pair it with.
Story · Hours & locationHeads-up: holiday hours.
Post · Atmosphere & communityLive music night is coming up.

Week 4

Post · Holidays & seasonal specialsSneak peek at next month's seasonal menu.
Post · Reservations & orderingCatering and large-party orders, made easy.
Story · Atmosphere & communityThanks for a great month.
Post · Menu & signature dishesThe dessert regulars always order twice.

What you share with us

Materials for each month.

Your current menu with prices you've confirmed.
Real photos of your dishes, drinks and space that you have the right to use.
Up-to-date hours, including holiday hours and planned closures.
This month's specials and promotions, with terms and end dates.
How guests book or order: phone, online ordering link or delivery apps.
Holidays, events or seasonal dishes you have planned.
Names and roles of team members who want to be featured, with their OK.
Any ingredient, dietary or allergen details you want shared, verified by you.

The plan that usually fits

Consistency · USD 497 per month

Restaurants usually have something new to say every week, and the Consistency plan makes room for it with 16 original pieces a month on Facebook and Instagram, 4 carousels for menus or seasonal features and 8 derived stories. If your menu rarely changes and you just want a steady baseline, the Presence plan can cover the essentials.

Choose Consistency Compare plans

Good to know

What to watch when posting about food

Prices, specials and limited-time offers should match what guests actually pay; the FTC's truth-in-advertising principles apply to restaurants too. That's why you confirm every price and promotion before it's scheduled. The same goes for dietary claims like gluten-free, vegan or allergen-friendly: we only post what you've verified.

If you serve alcohol, advertising rules vary by state and Meta has its own policies on alcohol content, so we keep the tone responsible and recommend checking the official help center and your state's rules. Photos of guests or staff are only used with their permission. And Markelop doesn't answer DMs or take reservations: every post points people to your own booking or ordering channel.

FAQ

Before you start.

Do you take photos of our food?

No. The service doesn't include photo shoots or video. We design with the photos you send us, and phone photos taken in good natural light usually work well.

Will you answer DMs, reservation requests or reviews?

No. Messages, comments and reviews stay with your team. Our posts make it clear how to book or order, so guests land in your own channels.

Can you post our daily or last-minute specials?

Content is planned and scheduled monthly from what you send by the 15th, and urgent campaigns aren't included. Recurring specials like a weekly taco night fit well; share your seasonal and holiday plans early.

Does this work for coffee shops and food trucks?

Yes. We adapt the content pillars to how you operate. For a food truck with changing locations, it helps to share a set weekly route you can confirm in advance, since posts are scheduled a month ahead.

Other industries

We also work with…

Medical practices →Clear, approved information Dentists →Dental practices Real estate agents →Agents and brokerages Salons & spas →Hair, nails and beauty Gyms & studios →Gyms and fitness studios

Make next month
already scheduled.

Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.

See plans Talk to us

From USD 349 per month