Social media management for real estate agents
We plan, write, design and schedule a month of posts about your listings, neighborhoods and process. You confirm the property details and stay focused on clients and showings.
Suggested plan: Multichannel · USD 997 per month
Illustrative examples with fictional brands. Your content is designed with your brand and materials.
Why consistent social media matters for agents
Real estate runs on trust and referrals. When someone hears your name from a friend, they often look you up before they call. An active profile shows you are working, which neighborhoods you know and how you handle a sale. A feed that went quiet months ago leaves them guessing.
Posting on a regular rhythm lets you show more than just new listings. You can walk buyers through the process, help sellers get ready, and highlight the parts of town you know well. That kind of content keeps you top of mind between transactions, when people are not actively shopping.
Most agents know this already. The problem is time. Between showings, inspections and closings, social media slides to the bottom of the list. A planned, scheduled month keeps your profile steady while you focus on clients.
Content pillars for your business.
Illustrative examples with fictional brands. Your content is designed with your brand and materials.
What a month could look like.
A sample month for a fictional business. Your calendar is built from your information and materials.
Week 1
- Carousel · Featured listingsPhoto walkthrough of a new listing with confirmed details
- Post · Meet your agentWho I am, where I work and how I help buyers and sellers
- Story · Featured listingsVertical version of the listing carousel cover
Week 2
- Post · Neighborhood spotlightsFavorite parks and coffee spots in one neighborhood
- Carousel · Buyer educationThe home buying process, step by step
- Post · Seller prepEasy updates to consider before listing photos
- Story · Buyer educationQuick recap of the buying steps with a message prompt
Week 3
- Post · Featured listingsOpen house announcement with confirmed date and address
- Post · Local lifeSeasonal events coming up around town
- Story · Seller prepOne decluttering tip for each room
Week 4
- Post · Buyer educationWhat to look for during a home tour
- Post · Neighborhood spotlightsGetting around: commute and transit options in the area
- Post · Meet your agentA look at how you prepare for a listing appointment
- Story · Local lifeReshare of the seasonal events post
Materials for each month.
- Listings to feature this month, with price, status and details confirmed
- Listing photos you have the right to use, including any MLS or photographer restrictions
- Open house dates and addresses you want promoted
- Neighborhoods and towns you want to focus on
- Your headshot, logo, brand colors and contact details
- Brokerage name, license details and any disclosures your brokerage requires on social posts
- Local events or community causes you are comfortable being associated with
- Topics clients often ask you about
Multichannel · USD 997 per month
Multichannel usually fits agents and teams who also want a presence on LinkedIn for referral partners and relocation contacts, and it includes one eligible Google Business Profile with four adapted posts a month. If you only need Facebook and Instagram, Consistency may be enough, so compare both on the pricing page.
Fair housing, brokerage rules and listing details
Before you start.
Do you post my listings to listing sites, the MLS or paid ads?
Who is responsible for fair housing and brokerage compliance?
Will you reply to leads who message me?
Do you shoot listing photos or video tours?
Make next month
already scheduled.
Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.
From USD 349 per month