Resources to decide with confidence.

Guides, tools and articles so you understand what your business needs before you spend on it.

Guides to review your project

Before you spend on a website, landing page or store, check point by point what it needs.

Checklist: what your business website needs30 points you can check off and print
Checklist: a landing page ready for ads25 points you can check off and print
Checklist: everything you need to launch your online store30 points you can check off and print

Free tools

Calculate, plan and review without signing up. None of them asks for your details to show the result.

Engagement rate calculatorMeasure how people interact
Social media cost estimatorFind the plan that fits
Profile auditCheck your presence in 3 minutes
Content calendar generatorPlan your month in seconds
Post idea generatorIdeas by type of business
Image size guideSizes for every network
Choose your serviceSocial media, website, landing page or store

From the blog

Clear answers to what business owners ask us every week.

Web design agency vs. freelancer: how to chooseChoosing between an agency and a freelancer isn't about which one is "better." It's about who does the work, who is accountable when something goes wrong, and who owns the result once the project ends. This guide gives you criteria to decide and a list of things to get in writing, whoever you hire.
Shopify vs. WooCommerce for a small business store: which to hire forPicking a platform isn't only picking software. It decides who handles what after launch (hosting, updates, payments) and what you pay for separately. This guide compares the two using each platform's own official pages (with the dates we checked them) and ends with questions to ask whoever you hire.
What a Shopify agency should include in a store build (a checklist before hiring)Two quotes for "a Shopify store" can look alike and cover very different work. This checklist helps you read a quote: which items should appear, what to ask about each, and what is often left out if nobody mentions it.
What to expect from a social media management company (and red flags)Hiring a company to run your social accounts means deciding who gets access to them, who owns what is published, and how you will know the work is paying off. This guide lists what a provider should deliver, what to ask in writing, and the warning signs.
How Much Does Social Media Management Cost? What You're Actually Paying ForTwo quotes for the same price can deliver completely different work. Here's how to break down any proposal, compare your options fairly, and figure out what level of help your business actually needs.
How Often Should a Small Business Post on Social Media? A Practical FrameworkThere's no magic number of posts. Here's a practical way to set a posting cadence you can actually sustain, mix formats with purpose, and fine-tune it with your own insights.
How to Build a Social Media Content Calendar You'll Actually Stick ToA practical, step-by-step way to stop posting on the fly: set a monthly goal, pick your pillars, map the US dates that matter, batch-plan the month, and approve it all in one go.
32 Social Media Content Ideas for Small Businesses, Organized by PillarThirty-two practical post ideas for your small business, grouped into eight content pillars with a suggested format and example for each. Plus: how to stretch one idea into several posts, what to gather monthly, and what to skip.
What Does a Social Media Manager Do? A Plain-English Guide to the RoleStrategy, design, DMs, crisis response, ads: the job covers a lot. Here’s what each responsibility involves, how the work splits across roles, and what you can hand off to a monthly service.
Google Business Profile Posts: How to Use Them Without the HypeUpdates, offers, and events on your Google listing: what they are, how to publish them, and how they fit alongside your social media, with realistic expectations.
All blog guides