Gyms & fitness studios

Social media management for gyms and fitness studios

Class schedules, coaches, your space and membership offers, posted to Facebook and Instagram every month, in an honest voice with no transformation hype.

See plans See a sample month

Suggested plan: Consistency · USD 497 per month

9:41

pulso.gym

301posts7,512followers268following

Pulso FitnessGymStrength, HIIT & group classesDaily · 6 am–10 pmBook a class ↓

FollowMessageContact

CClassesCCoachesHHoursPPlans

Functionalclass

Classschedule

Warm upin 5 minutes

Meetyour coach

Beginnerroutine

Todayyou show up.

Strengthfloor

Freetrial class

Example: Pulso Fitness

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Why it matters

Why your gym needs a steady social presence

Before signing up, a lot of people look up a gym or studio on Instagram or Facebook. They want to see the class schedule, what the space looks like and who's teaching. A feed that hasn't been updated in a while raises questions; a current one answers them.

Social is also how your existing members find out about a new class, holiday hours or this month's community workout. Posting on a steady schedule helps members feel like part of the place, not just people with a key card.

Markelop hands you a finished calendar every month: copy, design and scheduling on Facebook and Instagram, one consolidated round of edits and a monthly report. You and your coaches stay focused on coaching.

What to post

Content pillars for your business.

Functionalclass

Class scheduleWhat's on, when, and who it's for, so nobody has to guess.a carousel from “Northside Barre” laying out this week's classes and the recommended level for each.

Classschedule

Coaches & instructorsIntroduce the people who teach: their specialty, their style and credentials you can verify.a post from “Ironside Fitness” introducing its early-morning strength coach and what their class feels like.

Warm upin 5 minutes

Your spaceShow the real facility: training areas, equipment, locker rooms and the details that make it comfortable.a story from “Ironside Fitness” touring the free-weight area and the newly updated locker rooms.

Meetyour coach

Memberships & offersPlans, intro offers and promotions, with clear terms and end dates.a post from “Lotus Room Yoga” about its new-student intro offer and when it ends.

Form & general tipsTechnique cues and everyday habits approved by your coaches, with no promised results and no substitute for professional advice.a carousel from “Lotus Room Yoga” on using blocks and straps to modify a pose.

Beginnerroutine

Community & eventsSpecial classes, challenges, anniversaries and member moments shared with their permission.a post from “Ironside Fitness” inviting members to Saturday's outdoor workout, with photos of people who agreed to be featured.

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Illustrative example

What a month could look like.

A sample month for a fictional business. Your calendar is built from your information and materials.

Week 1

Carousel · Class scheduleThis month's class lineup, day by day.
Post · Coaches & instructorsMeet the coach behind the morning class.
Story · Your spaceA quick look at the cardio area.
Post · Memberships & offersThis month's intro offer and when it ends.

Week 2

Carousel · Form & general tipsCommon squat mistakes, reviewed by our coach.
Post · Community & eventsYou're invited: weekend community class.
Story · Class schedulePoll: which class should we add next?
Post · Your spaceNew equipment in the strength area.

Week 3

Post · Class scheduleNew to classes? What to expect your first time.
Post · Coaches & instructorsWhy our yoga instructor started teaching.
Story · Memberships & offersReminder: this month's offer wraps up soon.
Post · Form & general tipsWhat to pack in your gym bag.

Week 4

Post · Community & eventsThanks to everyone who came out (photos shared with permission).
Post · Class scheduleHoliday schedule heads-up.
Story · Your spaceHow we keep the space clean every day.
Post · Memberships & offersA preview of what's coming next month.

What you share with us

Materials for each month.

Your current class schedule, including holiday and seasonal changes.
Real photos of your facility and classes, with permission from anyone shown.
A short profile for each coach who wants to be featured: name, specialty and verifiable credentials.
This month's memberships and offers, with terms and end dates.
Events, challenges or special classes you have planned.
Written consent from any member who appears in photos or shares their experience.
Form tips or topics your coaches have approved.
Your brand assets: logo, colors and fonts if you have them.

The plan that usually fits

Consistency · USD 497 per month

Gyms have a lot to cover each month between schedules, coaches, offers and community, and the Consistency plan makes room for it with 16 original pieces on Facebook and Instagram, 4 carousels for schedules or form tips and 8 derived stories. If you run a small studio with a stable schedule, the Presence plan can cover the essentials.

Choose Consistency Compare plans

Good to know

No transformation hype: what we're careful about

We don't post weight-loss promises, results-by-a-certain-date claims or health claims. The FTC's truth-in-advertising rules apply to fitness businesses: claims need to be truthful and backed up, and a member's results shouldn't be presented in a way that suggests everyone will get the same outcome. Meta also has its own policies on body image and weight-loss content, so it's worth checking the official help center. Form tips stay general, are approved by your coaches and aren't a substitute for medical advice.

Before-and-after photos, member images or anything about a member's progress are only posted with that person's written consent, which you collect and confirm to us. If you sell supplements, claims about them are regulated, so we only post information you've confirmed and that you're comfortable standing behind.

FAQ

Before you start.

Can you post member before-and-after photos?

Only if the member has given written consent and you've confirmed it to us. Even then, we don't pair them with promised results or timelines.

Do you film classes or make reels?

No. The service doesn't include video, reels or photo shoots. We design with the photos you send of your space and classes.

What if our class schedule changes mid-month?

Posts are prepared monthly from what you send by the 15th, and urgent changes aren't included. Build holidays and seasonal changes into the schedule you send us; for a last-minute notice, you can post a quick story yourself.

Does this work for yoga, Pilates and boutique studios?

Yes. We adjust the content pillars and tone to your discipline: a yoga studio might lean into practice and community, while a strength gym leans into form, challenges and coaching.

Other industries

We also work with…

Restaurants →Cafés, restaurants and more Medical practices →Clear, approved information Dentists →Dental practices Real estate agents →Agents and brokerages Salons & spas →Hair, nails and beauty

Make next month
already scheduled.

Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.

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From USD 349 per month