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Free social media audit

Answer 14 questions about your profile, content and consistency. Get a score and a prioritized list of improvements.

Profile

Your name and profile photo match on Facebook and Instagram.

Your bio says what you do, for whom and where.

There’s a working contact link or button.

Hours, address or service area are up to date.

Content

Posts use real photos of your business.

There’s a consistent visual identity.

Every post has a clear call to action.

There’s helpful content, not just promotions.

Consistency

You posted at least once a week last month.

Your latest post is less than 10 days old.

There’s a content calendar for next month.

Measurement

You check your insights at least once a month.

You know which posts drove the most messages or visits.

You have admin access to all your accounts.

Your result

Your score
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What to fix first

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    How the score works

    Each answer is worth 2 points (yes), 1 point (partly) or 0 points (no). Your score is the percentage of the total possible. Recommendations list your “no” answers first, then your “partly” answers.

    What this audit checks

    • Profile: if someone finds you, do they understand what you do and how to reach you?
    • Content: whether your posts look and sound like your business.
    • Consistency: whether your account looks active.
    • Measurement: whether you control your accounts and know what works.
    This isn’t a full professional audit. It’s a quick check to help you prioritize. To measure engagement, use the engagement rate calculator.

    Common questions

    How long does it take?
    About three minutes. It’s 14 yes, partly or no questions.
    Are my answers stored?
    No. Everything happens in your browser.
    What should I do with the result?
    Start with the items you answered “no.” Many take one afternoon: bio, link, hours and photos.
    Can Markelop handle it?
    Yes, the monthly content: calendar, design, copy, scheduling and reporting. Account access and verification stay with you.
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