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Dental practices

Social media management for dentists

We write, design and schedule your dental office's social posts every month, so your pages stay current and helpful. You review and approve everything before it goes live.

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Suggested plan: Consistency · USD 497 per month

9:41
norte.dental
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142posts3,118followers204following
Norte DentalDental officeGeneral & cosmetic dentistryMon–Fri · 9 am–7 pmBook a visit ↓
FollowMessageContact
TTreatmentsTTeamBBookTTips
3 habitsfor a healthy smile
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Your firstvisit
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Bookyour cleaning
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How oftenshould you visit?
N
Meetthe doctor
N
Smilewith confidence.
N
Electric ormanual brush?
N
Ouroffice
N
HoursMon–Fri · 9 am–7 pm
N
Example: Norte Dental

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Why it matters

Why consistent social media matters for a dental office

Plenty of people feel nervous about the dentist, and not knowing what to expect doesn't help. An active page with friendly faces and clear information can make that first visit feel less like a leap: who they'll meet, what the office looks like, and how to book.

Good dental social media isn't about hard-sell specials or picture-perfect smiles. It works better as a habit: explaining treatments in plain English, sharing general oral health tips, introducing your hygienists and front desk, and keeping hours and contact info up to date. That steady rhythm signals an organized, welcoming office without promising results.

Between patients, lab cases and insurance paperwork, posting every week usually ends up at the bottom of the list. Markelop handles the writing, design and scheduling. Your office sends the information, reviews the content and approves it.

What to post

Content pillars for your business.

3 habitsfor a healthy smile
N
Oral health tipsGeneral hygiene and prevention tips reviewed by your dentist, with no diagnoses.A carousel for a fictional office, Oak Hill Family Dental: "Brush, floss, rinse: what each one actually does."
Your firstvisit
N
Team & officeIntroduce the people patients will meet and show off your office, using approved photos.A post introducing a hygienist, with an approved photo and a line about how she helps anxious patients feel at ease.
Bookyour cleaning
N
Treatments explainedWhat each treatment is and what the appointment looks like, without promising cosmetic outcomes.A carousel walking through a routine cleaning at Oak Hill, from check-in to scheduling the next visit.
How oftenshould you visit?
N
FAQsShort, honest answers to the questions patients ask at the front desk or over the phone.A post answering "Does a cleaning hurt?" honestly, with a reminder to tell the hygienist about any sensitivity.
Meetthe doctor
N
Appointments & hoursHours, location, booking options and holiday closures, so patients always know how to reach you.A story with holiday hours and a link to Oak Hill's online booking page.
Smilewith confidence.
N
CommunityOral health awareness dates, local events and the ways your office shows up in town.A post about the team volunteering at a school health fair, using approved photos that don't show kids' faces.

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Illustrative example

What a month could look like.

A sample month for a fictional business. Your calendar is built from your information and materials.

Week 1

  • Post · Appointments & hoursThis month's hours and how to book
  • Carousel · Oral health tipsBrush, floss, rinse: what each one actually does
  • Story · Appointments & hoursParking and directions to the office

Week 2

  • Post · Team & officeMeet one of our hygienists, shared with her permission
  • Carousel · Treatments explainedWhat happens during a routine cleaning
  • Post · FAQsDoes a cleaning hurt?
  • Story · FAQsQuestion box: what do you want to know before your first visit?

Week 3

  • Post · Oral health tipsEveryday habits worth bringing up at your next checkup
  • Post · Team & officeA photo tour of the waiting room and sterilization area
  • Story · CommunityInvite to a family oral health night at the local library

Week 4

  • Carousel · FAQsCommon questions about using dental insurance at our office
  • Post · Treatments explainedWhat an orthodontic consultation involves and what to expect
  • Post · CommunityThis month's oral health awareness date with a general prevention message
  • Story · Appointments & hoursUpcoming closures and next month's hours
What you share with us

Materials for each month.

  • Your logo, brand colors and any style guidelines.
  • Photos of the office, team and equipment, with permission from everyone who appears in them.
  • A list of treatments with descriptions reviewed by the dentist.
  • Hours, location, holiday closures and schedule changes for the month.
  • Your phone number, online booking link or preferred way to schedule.
  • Common patient questions and the answers you want shared.
  • Any specials or new-patient offers, confirmed in writing with their terms.
  • Any disclaimers or required language your office uses in its advertising.
The plan that usually fits

Consistency · USD 497 per month

A dental office has plenty to talk about week to week, and Consistency gives you a steady weekly rhythm on Facebook and Instagram, with carousels to walk patients through treatments step by step. If your office is just getting started on social, Presence can be a good first step.

Choose ConsistencyCompare plans
Good to know

Patient privacy and dental advertising rules

HIPAA covers patient information, including photos of smiles and treatment results. We never post patient images, names, testimonials or before-and-after photos unless your office has a signed, written authorization from the patient and confirms it to us, and for minors that authorization comes from a parent or guardian. Since replying to reviews, comments and messages isn't part of the service, your team handles those, and it's smart to avoid confirming in a public reply that someone is your patient.
Dental advertising may also be governed by your state dental board, including how you describe credentials, specialties and offers, as well as federal truth-in-advertising standards. We keep the tone general and educational and avoid promising outcomes, but this isn't legal advice: your office approves every post and is responsible for the claims it makes.
FAQ

Before you start.

Can you share patient smiles or before-and-after photos?
Only when your office has a signed, written authorization from the patient and confirms the post meets the rules that apply to you. Without that, we don't post them.
Do you respond to reviews or DMs?
No. Replying to messages, moderating comments and managing reviews aren't included. Your posts will always point patients to the right way to call or book.
Can you promote specials like a new-patient exam offer?
Yes, as long as your office confirms the details and terms in writing and makes sure the offer follows the advertising rules that apply to you. We don't set pricing or terms.
Will social media fill my schedule?
We can't promise that, and no honest provider can. What you get is a steady, accurate presence that makes it easier for people to find your office and feel comfortable booking.
Other industries

We also work with…

Restaurants →Cafés, restaurants and moreMedical practices →Clear, approved informationReal estate agents →Agents and brokeragesSalons & spas →Hair, nails and beautyGyms & studios →Gyms and fitness studios

Make next month
already scheduled.

Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.

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From USD 349 per month

Plans from · per monthUSD 349
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