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Social media image size guide
Recommended sizes for Instagram, Facebook, LinkedIn and Google Business Profile, plus a checker that tells you which formats your image fits.
Check your image
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InstagramPortrait post
1,080 × 1,350 px · 4:5Takes up the most space in the feed.InstagramSquare post
1,080 × 1,080 px · 1:1Works on Instagram and Facebook.InstagramStory or reel
1,080 × 1,920 px · 9:16Keep the top and bottom edges clear of key text.FacebookPost
1,080 × 1,350 px · 4:5Square and landscape also work.FacebookShared link image
1,200 × 630 px · 1.91:1Shown when you share a web page.FacebookPage cover photo
851 × 315 px · ≈2.7:1Crops differently on mobile; keep key content centered.LinkedInImage post
1,200 × 627 px · 1.91:1Square 1080 × 1080 also works.LinkedInCompany page cover
1,128 × 191 px · ≈5.9:1Avoid text near the edges.GoogleBusiness Profile photo or post
720 × 720 px · 1:1JPG or PNG; minimum 250 × 250 px.WhatsApp & socialLink preview (Open Graph)
1,200 × 630 px · 1.91:1The image shown when you share an article.Platforms change their formats often. Confirm in the official help center before producing a campaign.
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How it works
How to choose the right size
Decide where a piece will be published before you design it. An image made for stories (9:16) doesn’t work in the feed, and a landscape image wastes space on mobile.
- For Instagram and Facebook feeds, a 4:5 portrait usually makes the best use of the screen.
- For stories and reels, use 9:16 and leave margins at the top and bottom.
- For link sharing (including WhatsApp), prepare a 1200 × 630 px image.
Export at good quality: JPG or PNG at the exact size. Avoid uploading smaller images and letting the platform upscale them.
Always check the official help centers: Instagram, Meta Business, LinkedIn and Google Business Profile.
FAQ
Common questions
What’s the best size for Instagram?
For feed posts, 1080 × 1350 px (4:5). For stories and reels, 1080 × 1920 px (9:16).
What size does WhatsApp use for link previews?
WhatsApp uses the page’s Open Graph image. A 1200 × 630 px image works well on WhatsApp, Facebook and LinkedIn.
Do sizes change?
Yes. Platforms update formats and crops, so it’s worth checking the official help center.
Does Markelop design at the right size?
Yes. Posts are delivered in the format for each network included in your plan.