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Social media management for medical practices

We plan, write, design and schedule your practice's social posts every month, so patients find a current, helpful presence. Your team reviews everything before it goes live.

See plansSee a sample month

Suggested plan: Multichannel · USD 997 per month

9:41
clinica.alba
A
96posts1,904followers88following
Alba Family ClinicMedical clinicFamily & preventive careMon–Sat · 8 am–7 pmBook an appointment ↓
FollowMessageContact
SServicesTTeamBBookFFAQ
Tourour clinic
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Annual checkup:what to expect
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HoursMon–Sat · 8 am–7 pm
A
Meetthe team
A
Preventionis self-care.
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Frequentlyasked questions
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How to preparefor your visit
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Bookonline today
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Familymedicine
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Example: Alba Family Clinic

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Why it matters

Why consistent social media matters for a medical practice

When someone is looking for a new primary care doctor or a specialist nearby, your Facebook and Instagram pages are an easy place for them to check whether you're open, what you treat, and how to book. A page that hasn't been updated in months raises questions, even when the care behind it is excellent.

For a practice, consistency isn't about flashy promotions. It's about plain-language explanations of your services, friendly introductions to your providers and staff, answers to the questions your front desk hears every day, and current info on hours, locations and scheduling. That kind of content can help patients show up better prepared and cut down on repeat phone calls.

Most physicians and office managers don't have time to plan, write and design posts every month. Markelop takes that off your plate. You send the information and approve the content, and your practice signs off on anything that touches a medical claim.

What to post

Content pillars for your business.

Tourour clinic
A
Health educationGeneral wellness and prevention information in plain language, with no diagnoses and no promised outcomes.A carousel for a fictional practice, Maple Street Family Medicine: "What to bring to your first visit," with a simple checklist of ID, insurance card and medication list.
Annual checkup:what to expect
A
Team & facilitiesIntroduce the people patients will meet and the spaces where they're seen, using approved photos.A post featuring an approved photo of the front desk team and a short note on how they help new patients get settled.
HoursMon–Sat · 8 am–7 pm
A
Services explainedWhat each service is, who it's for and what the visit looks like, without promising results.A carousel walking through what happens at an annual wellness visit at Maple Street, from check-in to checkout.
Meetthe team
A
FAQsShort, practice-approved answers to the questions your front desk hears all the time.A post answering "Do you take walk-ins?" with the practice's actual policy and how to book instead.
Preventionis self-care.
A
Appointments & hoursHours, locations, scheduling options and closures, so patients always know how to reach you.A story reminding followers of holiday hours and linking to the online scheduling page.
Frequentlyasked questions
A
CommunityHealth awareness observances, local events and the ways your practice shows up in the neighborhood.A post about a free blood pressure screening table at the local farmers market, with general messaging approved by the practice and no patient photos.

Illustrative examples with fictional brands. Your content is designed with your brand and materials.

Illustrative example

What a month could look like.

A sample month for a fictional business. Your calendar is built from your information and materials.

Week 1

  • Post · Appointments & hoursThis month's hours and the easiest ways to book
  • Carousel · Health educationWhat to bring to your first visit
  • Story · Appointments & hoursParking and directions reminder

Week 2

  • Post · Team & facilitiesMeet one of our nurses, shared with their permission
  • Carousel · Services explainedWhat happens at an annual wellness visit
  • Post · FAQsWhich insurance plans do you accept?
  • Story · FAQsQuestion box: what should we answer next?

Week 3

  • Post · CommunityThis month's health awareness observance with a general prevention message
  • Post · Team & facilitiesA photo tour of the waiting room and exam rooms
  • Story · CommunityInvite to an upcoming community health talk

Week 4

  • Carousel · FAQsCommon questions before getting lab work done
  • Post · Services explainedHow telehealth visits work at our practice
  • Post · Health educationWhen to schedule a checkup, with a reminder to talk to your provider
  • Story · Appointments & hoursUpcoming closures and next month's hours
What you share with us

Materials for each month.

  • Your logo, brand colors and any style guidelines.
  • Photos of your office and team, with permission from everyone who appears in them.
  • A list of services and specialties, with descriptions reviewed by your clinical staff.
  • Hours, locations, holiday closures and any schedule changes for the month.
  • Your phone number, online scheduling link or preferred way to book.
  • Common front-desk questions and the answers you want shared.
  • Events, awareness dates or announcements you'd like to highlight.
  • Any disclaimers or required language your practice uses in its marketing.
The plan that usually fits

Multichannel · USD 997 per month

Practices with several providers or specialties tend to have more to share, and LinkedIn can be a natural place to connect with referring physicians, local employers and community partners. Multichannel covers Facebook, Instagram and LinkedIn, plus an initial review of basic info and monthly posts on one eligible Google Business Profile; a smaller solo practice may be well served by Consistency.

Choose MultichannelCompare plans
Good to know

Patient privacy and advertising rules

HIPAA protects patient information, and that includes photos and stories. We never post patient names, images or anything that could identify a patient unless your practice has a signed, written authorization from that patient and confirms it to us. The same applies to before-and-after images and patient testimonials. Because our service doesn't include replying to messages or comments, your team handles those conversations, and it's wise to avoid confirming in a public reply that someone is your patient.
Health care advertising may also be subject to state medical board rules and federal truth-in-advertising standards. We write in a general, educational tone and avoid promising outcomes, but this isn't legal advice: your practice approves every post and is responsible for the claims it makes. When a topic feels sensitive, check with your compliance officer or attorney before it's scheduled.
FAQ

Before you start.

Who approves posts that mention health topics?
Your practice does. We share the month's content for one consolidated round of edits, and nothing with a medical claim is scheduled without your sign-off. Your practice remains responsible for those claims.
Can you post patient photos, testimonials or before-and-after images?
Only when your practice has a signed, written authorization from the patient and confirms the post meets the rules that apply to you. Without that, we don't post them.
Do you answer DMs or book appointments for us?
No. Replying to messages, moderating comments and managing reviews aren't included. Every post can point patients to your phone number or online scheduling so they know how to book.
Will this bring in new patients?
We can't promise that, and no honest provider can. What you get is a steady, accurate presence that makes it easier for people to find your practice and understand what you offer.
Other industries

We also work with…

Restaurants →Cafés, restaurants and moreDentists →Dental practicesReal estate agents →Agents and brokeragesSalons & spas →Hair, nails and beautyGyms & studios →Gyms and fitness studios

Make next month
already scheduled.

Choose your plan, confirm your first month and we take care of the calendar, design and scheduling.

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From USD 349 per month

Plans from · per monthUSD 349
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