Landing pages for dental ad campaigns.
We build the page your Meta and Google ads send people to: one treatment, one offer and one clear way to request a consultation. Every lead is tagged, so you can see which campaign brought it in.
Where dental ad budgets leak
Most practices that run ads send the click to their homepage. The person who tapped on a teeth whitening ad lands on a page about the whole practice, the insurance list, the team bios and a blog. The offer they clicked on is three scrolls away, if it is there at all. A campaign landing page repeats the exact offer from the ad and gives the visitor one thing to do next.
The second leak is measurement. Ad platforms report clicks and cost per click, not new patients. Without analytics, a pixel and a tag on every lead, you cannot tell whether the implant consult campaign booked six people or none, and budget decisions end up based on gut feeling. When each form fill arrives labeled with its campaign, you can compare offers on what matters to the front desk.
The third is speed. Ad leads come in after hours and on weekends. If the first reply goes out Monday afternoon, many of those people have already booked with the practice that answered first. An automatic email that confirms the request and explains the next step keeps the lead warm until your team is back.
The fourth is compliance, and it is more involved for dental ads than for most local businesses. State dental boards set their own advertising rules; Texas, for example, requires a general dentist who advertises specialty services to identify as a general dentist in the ad. The FTC requires ads to be truthful and backed by evidence. Meta rejects ads that assert or imply knowledge of a viewer's health, and HHS has warned that tracking tools on healthcare websites can expose protected health information. Your landing page has to work inside all of that.
What a dental campaign page needs
One treatment per page
Cleaning and exam, whitening, clear aligners or an implant consultation: each campaign gets its own page with the same headline as the ad. Essential allows up to 4 sections, Growth up to 7 and Pro up to 10.
A single call to action
A short form, with no navigation menu pulling people away. On the Essential package, leads arrive by email.
Tracking that compares campaigns
From the Growth package up, we install Google Analytics 4 and the Meta pixel so you can compare visits and form fills by campaign. We set them up with your compliance needs in mind (see the limits below).
Leads tagged in the CRM
On Growth and Pro, every form fill lands in the CRM with an automatic tag such as “whitening-fall”, so the front desk knows which offer the caller saw.
An instant reply
Growth and Pro send an automatic email the moment someone submits: what the consultation includes, what to bring, and how to reach the office.
Booking and follow-up
Pro adds an appointment calendar so people can pick a consultation time themselves, plus a 3-message follow-up sequence for leads who did not book.
A sample consultation page
This order works for a single-treatment campaign. We adjust it to your offer, your insurance situation and how long your consultation takes.
Offer header
The treatment, your neighborhood or city, what the consultation includes, and the booking button above the fold on a phone.
What happens at the visit
How long it takes, what the dentist checks, and whether the patient leaves with a written treatment plan and estimate.
Treatment basics
Who it is usually for, how many visits it takes and what aftercare looks like, in plain words and without promised outcomes.
Your dentist
Name, photo, credentials and, if your state requires it, the general dentist or specialist wording next to the name.
Offer terms and insurance
Price or discount, what is and is not included, the end date, and how it works with insurance or membership plans.
Form or calendar
Name, phone, email and treatment of interest; on Pro, a calendar to pick a time.
Before you book
Parking, payment options, financing if you offer it, and how to reschedule.
The package we recommend.
Recommended package: Landing page Pro
US patients are used to booking online, and Pro lets them pick a consultation time on the calendar instead of waiting for a callback. It also includes the 3-message follow-up sequence, GA4, the Meta pixel and CRM tagging. If your front desk prefers to confirm every appointment by phone, Growth covers tracking, CRM tags and the instant reply.
- Build with Essential
Essential
A clear page for one service or promotion.
- Build with Growth
Growth
For ad campaigns: every lead lands in your CRM and gets an automatic reply.
- Build with Pro
Pro
Plus automatic follow-up and appointment booking, so no lead goes cold.
What each package includes and the total are shown in the assistant before you pay. One-time payment: 50% to start and 50% on approval.
Rules we follow and things we will not promise
- We do not promise a number of new patients or a cost per booking. Results depend on the ad, budget, market and how fast your team follows up. Ad spend is paid directly to Meta or Google and is not part of the landing page package.
- Meta's personal attributes policy does not allow ads that assert or imply knowledge of a person's health, so we avoid lines like “Embarrassed by your yellow teeth?” on the page and suggest the same for the ad.
- HHS has warned that tracking technologies on healthcare websites can disclose protected health information. A federal court vacated part of that guidance in 2024, but the rest still stands. Before we turn on the Meta pixel or GA4, confirm with your HIPAA compliance adviser how they may be used on your page.
- The form asks only for what is needed to schedule: name, phone, email and treatment of interest. No medical history, insurance ID numbers or symptoms are collected on the landing page.
- Advertising rules for dentists vary by state, including how you may use the word specialist and how you may advertise fees or discounts. Check your state dental board's rules; we will write to them, but compliance is the practice's responsibility.
- Testimonials and reviews must be real. The FTC's rule on consumer reviews bans fake or AI-generated reviews, and a “results not typical” note does not fix a misleading testimonial. Patient photos are used only with written consent.