Landing pages for med spa campaigns.
We build the page your ads point to for a single treatment, such as laser hair removal, neurotoxin injections or a facial series. It explains who performs it, what to expect and what the risks are, then asks for one thing: a consultation booking.
Why med spa ads get likes but not bookings
Aesthetic treatments are considered purchases. Someone sees your ad for lip filler, saves it, checks two other med spas, reads reviews and comes back a week later. If the ad sent them to your Instagram grid or a services page with thirty treatments, they never found the price range, the injector's name or what the appointment involves, and they booked where that information was easy to find.
Trust is the second hurdle. People want to know whether a nurse, a physician assistant or a physician will be holding the needle, whether the product is the real thing and what happens if they bruise or react. A page that answers those questions plainly earns more serious inquiries than one that leans on glossy promises.
The third is follow-up. Because the decision takes days, a lead from Tuesday goes cold if nobody writes back until the weekend. Front desk staff are busy checking in clients who are already in the building, and messages from ads pile up.
The fourth is regulation, which is stricter than many owners expect. States decide who may own a med spa, who may inject and how much physician supervision is required, and several states have tightened those rules recently. The FTC requires health claims to be backed by competent and reliable scientific evidence and treats testimonials as advertising. Meta requires cosmetic procedure ads to target people 18 and over and restricts before and after imagery. A landing page tied to your ads has to respect all of it.
What a med spa campaign page needs
A page for each treatment you advertise
Laser hair removal, injectables, chemical peels or a membership offer each get their own page with the ad's headline and offer. Essential allows up to 4 sections, Growth up to 7 and Pro up to 10.
Who performs the treatment
Provider name, license type and the supervising medical director where that applies, so clients know who they are booking with. Sales copy is included in every package and your clinical lead reviews it.
Risks and aftercare in plain English
Common side effects, who should not have the treatment and what recovery looks like. Clear expectations reduce no-shows and unhappy follow-up calls.
Tagged leads and an instant reply
On Growth and Pro, every form fill lands in the CRM tagged by treatment and campaign, and the lead gets an automatic email confirming the request.
Tracking by treatment
Growth and Pro include Google Analytics 4 and the Meta pixel, so you can see which campaign produces consultations and which only produces price questions.
Follow-up for slow decisions
Pro adds a 3-message follow-up sequence for people who did not book yet and an appointment calendar for choosing a consultation time.
A sample treatment page
This layout fits a non-surgical treatment campaign. We adapt it to your state's disclosure requirements and your booking process.
Header
Treatment name, location, what the consultation includes and the booking button.
How it works
What happens during the appointment, how long it takes, typical number of sessions and what it feels like.
Is it right for you
Who is usually a good candidate, who is not, and the side effects to know about.
Your provider
Name, credentials, photo and supervising physician where your state requires one.
Real client photos
Only with written consent, unretouched and labeled with the number of sessions. Skipped if you do not have them.
Pricing and offer terms
Price per unit, session or package, financing if offered, deposit policy and the offer's end date.
Book a consultation
A short form or, on Pro, the calendar.
The package we recommend.
Recommended package: Landing page Pro
Aesthetic clients rarely book on the first visit, so the follow-up matters as much as the page. Pro adds the 3-message sequence and the appointment calendar on top of CRM tagging, the instant reply email, GA4 and the Meta pixel. If you take deposits to reduce no-shows, paid bookings are available as an add-on.
- Build with Essential
Essential
A clear page for one service or promotion.
- Build with Growth
Growth
For ad campaigns: every lead lands in your CRM and gets an automatic reply.
- Build with Pro
Pro
Plus automatic follow-up and appointment booking, so no lead goes cold.
What each package includes and the total are shown in the assistant before you pay. One-time payment: 50% to start and 50% on approval.
Rules we work within
- We do not promise outcomes or use lines like “look 10 years younger” or “zero downtime.” The FTC expects health claims to be substantiated, and a satisfied customer's story does not count as proof.
- Testimonials and reviews must be real and represent typical experiences. Under the FTC's endorsement guides a “results not typical” disclaimer does not cure a misleading testimonial, and the FTC's consumer review rule bans fake or AI-generated reviews.
- Before and after photos are used only with the client's written consent, without retouching. Meta restricts this kind of imagery in cosmetic procedure ads and requires those ads to target people 18 and over, so check its current policy before reusing them in ads.
- Meta does not allow ads that imply knowledge of a viewer's body or health, or that try to make people feel bad about how they look. We avoid copy like “Tired of your double chin?” on the page and in the ads we suggest.
- Prescription weight loss offers fall under Meta's drugs and pharmaceuticals ad policy and may need extra approval. Who may own your med spa, who may inject and how supervision works depend on your state; confirm with your state board or a healthcare attorney. We write to your rules but cannot give legal advice.
- The form collects name, phone, email and treatment of interest only. No photos, medical history or medication lists are requested on the landing page.